https://www.youtube.com/watch?v=_JIp6I7HqfU
Yaron is the founder of the international branding agency Sagi & Co. The agency helped brand industry giants like Meta, Nike, and Ernst & Young.
Yaron wanted to land high-ticket clients for his new mastermind, teaching B2B founders how to brand and position their company .
Before working together, Yaron had 3 subscribers on his email list. He offered to “join his newsletter,” which didn’t convert his social audience (LinkedIn and Instagram) into leads.
He had a broad idea who his target client is, but needed help refining that. As a result, his former newsletter offer was broad and unappealing.
Yaron needed help creating content that readers find easy to consume.
I researched Yaron’s audiences and designed a problem-specific offer to pull qualified leads.
After I interviewed him, I created a 5-Day Educational Email course, appealing to B2B CEOs. The course tackles positioning issues many B2Bs face. It teaches subscribers how to gain more market share, win over decision makers, and stand out and in a sea of competition through storytelling and smart positioning.