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The Educational Email Course helps generate qualified leads and grow your email list with prospective clients by leveraging your social media, website traffic, and current email list.
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1. Research and Offer Design
The biggest problem I see with lead magnets is, the offer is vague and isn’t tailored to the customer’s pain points. This attracts no leads, or unqualified leads at best. Research and a clear offer solves that. This way we fill your list with buyers and not just “content consumers”/readers
2. Interview
I don’t invent ideas of my own. It creates a situation where the final product attracts the wrong customer. I personalize the content according to your ideas, philosophies and methods. I ask all the right questions to help you zero in on your ideal client.
3. Lead Magnet and Email Funnel
Most companies offer eBooks and PDFs. It tend to disappoint subscribers, as the the perceived value is low. l’ll build you a 5-day Educational Email course that stands out. Customers love to read and engage with through those five days (I build the whole funnel for you A-Z, including landing pages). I’ll also write you 3-Day FOMO sequence to encourage subscribers to take action.
Everything is consistent with your messaging and brand. We even sharpen your message and get specific with the problems you solve.
4. Three-Post Viral Launch & Email Pitch
It’s a common mistake to simply offer your lead magnet to your social audience. But the lead magnet gets minimum views and subscribers that way. I’ll write launch posts that’ll make customers like, comment and share your posts, helping it get traction almost immediately. I’ll also write an email broadcast to your current list, encouraging them to subscribe to your new course and schedule calls.